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Episode 120: Bill Stinnett helps us understand ‘Benefits’

Bill Stinnett, founder of Sales Excellence, Inc, the global training and consulting organization helping companies grow their client bases, increase revenues, and keep more profits. Bill’s first book, Think Like Your Customer, is the compass for sales leaders across America. His latest book, Selling Results!, represents the culmination of his life’s work and his complete sales methodology. His client list includes; HP, IBM, SAP as well as business educators for top business schools including Harvard, Stanford, Duke, Dartmouth, and Columbia University.

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What is the most common mistake that salespeople make? We assume what we’re selling is important to our prospects! Find out this ‘game changer’ about what you’re selling!

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